Generation Z, or Gen Z, refers to people born between the late 1990s and early 2010s. Audio experiences could also be appealing to users who have been reluctant to jump into video dates.
Giving people the ability to tell a richer story about themselves on their profile that's not just a bunch of photos of themselves, I think, is where it's going," Hinge CEO Justin McLeod said in an interview.ĭating apps are catering more to Generation Z, an age group that's used to more integrative digital experiences. "It's one thing to go and take pictures of yourself, it's another to really go and tell stories and show an interest that get a conversation started. The new features may encourage better connections and attract new users which, in turn, generates more revenue. Companies in this space are hoping these features lead people to spend more on premium features. The addition of interactive media experiences, like audio and video, lets people interact in a way that hasn't been done yet with online dating. Instead, users interact with pictures or text prompts to match. Hinge doesn't have a swipe left or right model.
If two people swipe right, they match and could end up on a date. For the most part, people look at other users' profiles, usually filled with pictures and some text, and swipe left to deny or right to express interest. Dating apps are synonymous with swiping left and right.